Marketing Manager – Streaming Brands
Paramount · Toronto
Job description
About the role
Paramount Streaming is looking for a Marketing Manager to drive brand and title campaigns across Paramount+ and Pluto TV. You will own the day‑to‑day execution of marketing strategies, analyse performance data, and collaborate with cross‑functional teams to maximise ROI.
Key responsibilities
- Develop and implement marketing strategies for one or multiple streaming projects.
- Review consumer insights and competitive intelligence, set KPIs and adjust tactics.
- Analyse campaign performance data to generate actionable insights for creative, targeting and channel decisions.
- Manage day‑to‑day workflow for brand campaigns, coordinating with Creative, Social, PR, Performance Marketing, Media, Partner Marketing, Content, Insights & Research and external agencies.
- Own media planning and execution on in‑house platforms such as Meta, TikTok, Google, Reddit and YouTube.
- Prepare post‑campaign analysis, share learnings and inform future strategic planning.
- Collaborate with Direct Response and CRM teams to ensure cohesive consumer touchpoints.
Required profile
- 2+ years of experience in marketing, preferably in digital or streaming environments.
- Strong understanding of marketing strategy, analysis protocols and KPI setting.
- Proven ability to manage projects, meet deadlines and deliver results.
- Excellent communication skills and ability to work cross‑functionally.
Required skills
- Meta
- TikTok
- YouTube
What we offer
- Fixed‑term 6‑month contract.
- Competitive hourly rate of $45/hr.
- Opportunity to work with iconic brands and high‑visibility streaming titles.
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Published 1 month ago
Expires 4 days from now
39 views · 0 interested
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Paramount
Toronto