Marketing Lead

About the role

OpsLevel is seeking an ambitious marketer with startup experience to own content, campaigns, and demand generation. The role starts with day‑to‑day execution and offers a clear path to full marketing ownership and direct partnership with the executive team.

Key responsibilities

• Define and maintain product messaging, competitive positioning, and sales enablement materials across the buyer journey.
• Plan, execute, and optimize multi‑channel demand‑gen campaigns (paid ads, email, social, webinars, events) and manage the full marketing funnel.
• Own brand voice, content calendar, SEO/AEO strategy, and website/landing‑page optimization to drive conversion.

Required profile

• Proven experience marketing to engineering audiences, preferably in a startup or scale‑up environment.
• Broad exposure to product marketing, demand generation, and brand/content with deep ownership in at least one area.
• Strong analytical mindset, able to interpret funnel data and iterate experiments.
• Comfortable working independently, taking loose direction and building plans end‑to‑end.
• AI‑native: regular use of tools such as Claude, ChatGPT, and design/image‑generation utilities.

Required skills

• HubSpot
• Salesforce
• Google Ads, LinkedIn Ads, Reddit Ads
• Claude, ChatGPT (AI tools)
• Design and image‑generation tools