Marketing Data Analyst

About the role

Insight Global is seeking a Marketing Data Analyst for a leading banking client in downtown Toronto. The role focuses on building new customer journeys and optimizing existing ones, combining technical analysis with stakeholder communication. It is a hybrid position requiring three days per week in the office.

Key responsibilities

• Design and implement new customer journey models and improve current journeys.
• Develop and maintain SQL queries to extract and transform marketing data.
• Create interactive Power BI dashboards and reports for marketing insights.
• Collaborate with marketing and business stakeholders to translate requirements into analytical solutions.
• Provide 80 % technical support and 20 % communication to ensure data‑driven decision making.

Required profile

• Minimum 3 years experience as a Data Analyst in a marketing analytics environment.
• Strong communication skills and ability to work independently.
• Critical thinking and a willingness to learn quickly.

Required skills

• SQL
• Power BI
• SAS (enterprise experience preferred)

What we offer

• 6‑month contract with a rate of $40‑$50 per hour.
• Hybrid work model (3 days onsite in Toronto).
• Opportunity to work on data‑driven marketing projects for a major banking institution.