Lifecycle Marketing Manager

About the role

Growth Shop is looking for a Lifecycle Marketing Manager to lead CRM strategy across its fast‑growing portfolio of direct‑to‑consumer brands. You will own email and SMS channels, designing automated flows, segmentation, and campaign calendars that drive retention, lifetime value and margin growth.

Key responsibilities

• Develop and execute end‑to‑end lifecycle marketing strategies for multiple DTC brands.
• Design, implement and optimise automated email and SMS flows.
• Create segmentation models and personalised customer journeys tied to business outcomes.
• Collaborate daily with Paid Media, CRO, SEO and Growth Strategy teams in a cross‑functional pod.
• Work directly with brand founders to align CRM tactics with overall growth objectives.
• Analyse performance data and iterate quickly to improve retention and LTV metrics.

Required profile

• 3–5+ years of hands‑on CRM experience in high‑performance DTC/e‑commerce environments.
• Proven track record of increasing repeat purchase, retention and contribution margin through lifecycle campaigns.
• Ability to operate independently, make strategic decisions and execute at speed.
• Strong understanding of how CRM integrates with paid media, CRO and SEO.

Required skills

• Expertise with Klaviyo, Attentive or comparable email/SMS platforms.
• Advanced segmentation, personalization and customer‑journey design.
• Proficiency in data tools such as GA4, Looker and post‑purchase analytics platforms.