Key Account Manager (12-Month Contract)

About the role

Red Bull is hiring a Key Account Manager for a 12-month contract in Montreal. The KAM's main priorities are selling and executing Red Bull strategy and initiatives to local key account chains, influencing the execution of regional programs through local decision makers, and developing solutions that meet customer needs while achieving Red Bull goals.

Key responsibilities

• Own local key account budgets, market share and sales volume, and develop productive business relationships with assigned key accounts
• Expand Red Bull reach and improve in-store execution toward Red Bull Perfect Store Standards, and execute distribution on priority packages in line with HQ recommendations
• Customize presentations and sales pitches to customer needs, and develop an annual promotion schedule aligned with national goals
• Ensure promotions are supported by effective POS and incremental displays, and evaluate ROI before recommending POS or customized solutions
• Identify gaps in regional key accounts and build plans to address them
• Build relationships with key decision makers through business reviews and communication, and drive execution of account programs through local decision makers
• Pursue incremental opportunities beyond programs and maintain up-to-date knowledge of each account
• Construct annual Customer Marketing Agreements and manage associated funds on a weekly and monthly basis
• Work with the Category Analyst to evaluate ROI on pay-for-space agreements and run post-promotion analysis
• Hold quarterly business reviews, share marketing examples, and provide energy insights that drive changes in promotion, price or display
• Keep field teams informed of key account programs and visit them regularly

Required profile

• Minimum 3 years of sales experience (or equivalent category management experience), preferably in beverage, CPG or FMCG, or within a direct store delivery operation
• In-depth knowledge of the FMCG industry
• Bilingual English and French
• Travel of 20-30%
• Bachelor's degree preferred

Required skills

• Strong analytical skills with internal and external data sources such as Nielsen and IRI
• Proficiency in Microsoft Excel and PowerPoint
• Previous experience with SAP preferred
• Knowledge of regional major accounts operations is an asset