Head of Digital Marketing

About the role

Techo-Bloc is seeking a Head of Digital Marketing to shape and execute digital strategies that connect homeowners, contractors, dealers, designers, and sales‑supported audiences with our product portfolio. You will own the end‑to‑end digital experience—from product discovery and lead generation to paid media, SEO, AI‑enabled tools, and conversion pathways.

Key responsibilities

• Develop and own a comprehensive digital marketing strategy aligned with business priorities and product launches.
• Lead SEO and GEO initiatives to boost visibility in search engines, AI‑generated answers, and high‑intent research moments.
• Create and manage lead magnets such as guides, quizzes, estimators, planning tools, and gated content.
• Design and optimize paid media campaigns across Meta, Google, YouTube, Pinterest, and other relevant platforms.
• Identify and launch new digital services, visualization tools, and AI‑powered experiences that enhance customer guidance and product education.
• Collaborate with e‑commerce, creative, product marketing, sales, CRM, IT, and external partners to deliver seamless digital experiences.
• Monitor and report on digital performance metrics, including traffic quality, lead quality, conversion rates, ROI, and search visibility.

Required profile

• Proven experience leading digital marketing functions for B2C or B2B audiences.
• Strong analytical mindset with the ability to translate search behavior and customer insights into actionable campaigns.
• Excellent communication skills to work cross‑functionally and influence stakeholders.
• Strategic thinker who can balance long‑term vision with day‑to‑day execution.

Required skills

• SEO
• Paid Media
• Google Ads
• Meta Ads
• YouTube Ads
• Pinterest Ads
• AI‑enabled marketing tools