Growth Marketing Manager, Lifecycle

About the role

Stripe is looking for a Growth Marketing Manager, Lifecycle to lead global, data‑driven campaigns that move users through the product journey. You will design, launch and optimise email and in‑product notification programmes that boost activation, revenue, cross‑sell and retention across all customer segments.

Key responsibilities

• Conceptualise, execute and scale lifecycle campaigns across email and in‑product channels.
• Identify user needs, generate insights and iterate on journeys to improve experience.
• Leverage marketing automation, behavioural data and machine‑learning techniques to deliver personalised experiences at scale.
• Analyse performance trends, produce actionable recommendations and share learnings across teams.
• Partner with Growth, Product, Engineering, Data Science, Sales and Marketing stakeholders to align on goals and execution.

Required profile

• 7+ years of professional experience, with at least 5 years designing and launching marketing campaigns.
• 3+ years analysing campaign performance and translating data into optimisation actions.
• Proven ability to write clear marketing briefs and collaborate with sales teams.
• Experience in B2B and email/CRM marketing is a plus.

Required skills

• Marketo
• Salesforce
• Salesloft
• Marketing automation platforms
• Behavioural data analysis
• Machine‑learning‑based personalization techniques