Growth Marketing Manager

About the role

Wagepoint is seeking a Growth Marketing Manager to own the SMB acquisition funnel across paid, SEO, CRO, email and referrals. You will drive data‑focused experimentation and use AI to attract the right prospects and turn them into customers.

Key responsibilities

• Build and own the growth strategy for the SMB segment, defining priorities, roadmap and KPIs.
• Run paid search, paid social and display campaigns on Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, ChatGPT Ads and emerging platforms.
• Own technical SEO and organic growth for SMB and partner audiences, including crawlability, indexation and site speed.
• Lead conversion rate optimization, testing and improving landing pages, forms and conversion paths.
• Manage listings and paid placements on directory and review sites such as Capterra and G2.
• Own email strategy and execution, from calendar planning to lifecycle nurture campaigns.
• Design and grow the SMB referral program, handling incentives, promotion and performance tracking.
• Plan and launch integrated campaigns across paid, email, content and web channels.
• Analyze performance data to reallocate budget, prioritize investment and share insights.
• Partner with Sales, Product, Content and Customer Success to align growth programs with business priorities.

Required profile

• 5+ years of experience in growth, performance or digital marketing.
• Proven ability to own a segment‑level growth strategy with clear roadmaps and metrics.
• Hands‑on experience managing paid search, paid social, PPC directories, technical SEO, CRO and referral programs.
• Track record of running successful multi‑channel marketing campaigns.
• Strong analytical skills with GA4, Google Search Console and marketing automation/CRM platforms.
• Commercial mindset linking marketing activity to pipeline, revenue and acquisition economics.
• Experience working cross‑functionally with Sales, Product, Content, Design and Marketing teams.
• Bachelor’s degree in Marketing, Business or related field.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• Microsoft Ads
• ChatGPT Ads
• Technical SEO
• Conversion Rate Optimization (CRO)
• GA4 (Google Analytics 4)
• Google Search Console
• Marketing automation or CRM platforms