Growth Marketer – Canada

About the role

Alan is expanding its presence in Canada and is looking for a Growth Marketer to design and run inbound marketing loops that turn market activity into qualified leads. You will work closely with the Head of Growth in Canada, shaping the growth engine for an early‑stage market.

Key responsibilities

• Create and distribute content that turns buyer pain points, sales insights, events and market topics into qualified interest.
• Maintain a regular publishing cadence across digital and social channels, testing new formats and channels.
• Write posts, short narratives, emails and simple page copy, adapting global content for a Canadian audience.
• Build and maintain landing or campaign pages, run warm retargeting and basic paid campaigns.
• Set up and maintain UTMs, tagging and tracking, review performance and recommend optimisations.
• Connect content, paid, email and follow‑up into simple inbound loops and help sales understand lead sources.

Required profile

• Comfortable operating in a new market with limited structure and making practical decisions.
• Hands‑on mindset, able to iterate and improve processes as you learn.
• Strong communication skills to translate market signals into sales conversations.

Required skills