General Manager – Marketing & Ecommerce Growth

About the role

HoopStars, a Toronto‑based youth basketball business, is seeking a hands‑on General Manager to drive marketing, ecommerce and profitable growth while also building the parent company’s marketing team. The role is remote within LATAM, working on Toronto business hours.

Key responsibilities

• Own HoopStars’ business plan, budget, revenue, profitability and cash forecasts; lead sales and operations to match demand.
• Drive digital growth by improving paid search, social advertising, creative assets, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Define, recruit and manage the parent company’s marketing team across brands, including specialists, contractors or agencies.
• Establish commercial discipline by linking campaign performance to paying customers, repeat enrollment and contribution profit, and allocate marketing spend using reliable reporting and testing.

Required profile

• Proven track record building an ecommerce business, leading growth for a consumer brand, or running a digital agency with operating responsibility.
• Demonstrated results in paid acquisition, conversion and retention, with commercial responsibility beyond a marketing budget (pricing, margins, staffing, forecasts).
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Strong professional English and effective remote leadership.

Required skills

• Paid acquisition (search and social)
• Conversion optimisation
• Retention strategies

What we offer

• Compensation commensurate with experience and qualifications.
• Remote work from LATAM with Toronto‑hours collaboration.
• Equity opportunity subject to agreed terms.
• Potential future relocation to the US or Canada by mutual agreement.