General Manager - Marketing and Ecommerce Growth

About the role

We are seeking a hands‑on General Manager to lead marketing, ecommerce and profitable growth for HoopStars, a youth basketball business, while also building the parent company’s marketing team across multiple brands. The role is remote within LATAM, working on Toronto business hours.

Key responsibilities

• Own HoopStars’ business plan, budget, revenue, profitability and cash forecasts; lead sales and operations to match demand.
• Drive digital growth by improving paid search, social, creative assets, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Define, recruit and manage the parent company’s marketing team, including specialists, contractors or agencies.
• Establish commercial discipline by linking campaign performance to paying customers, repeat enrollment and contribution profit.
• Inspect advertising accounts, diagnose funnel issues and launch improvements while building a scalable execution team.

Required profile

• Proven track record building ecommerce or consumer‑brand growth, with responsibility for paid acquisition, conversion and retention.
• Experience managing budgets, pricing, margins, staffing and profitability beyond a marketing budget.
• Demonstrated ability to hire, lead and develop marketers, creatives, agencies or other specialists.
• Strong professional English and effective remote leadership skills.
• Experience in youth sports, education, fitness, memberships or multi‑location services is a plus.

Required skills

• Paid acquisition (search, social) and performance reporting.
• Ecommerce growth tactics: funnel optimisation, pricing strategy, referral programs.
• Budgeting, forecasting and commercial analysis.

What we offer

• Competitive compensation commensurate with experience.
• Remote work from LATAM with Toronto‑hour collaboration.
• Equity opportunity subject to agreed terms.
• Potential future relocation to the US or Canada by mutual agreement.