Digital Marketing Specialist

About the role

The Digital Marketing Specialist will join the Marketing and Communications team at UBC Sauder School of Business. This position focuses on promoting Sauder’s programs through both digital and traditional channels, with a strong emphasis on email marketing and lead‑generation campaigns.

Key responsibilities

• Coordinate and execute marketing initiatives that highlight UBC Sauder’s academic offerings.
• Develop, schedule, and manage email marketing campaigns to drive prospective student engagement.
• Create and curate digital content aligned with business goals and brand guidelines.
• Plan and launch lead‑generation digital campaigns across various platforms.
• Ensure seamless delivery of campaign assets and event promotions to target audiences.
• Monitor campaign performance to support conversions, engagement, and brand visibility.

Required profile

• Experience in digital marketing, particularly email marketing and lead‑generation campaigns.
• Strong ability to align content creation with business objectives.
• Collaborative mindset to work within the Marketing and Communications department.

Required skills

What we offer

• Competitive salary range of $5,526.42 – $7,941.25 CAD per month.
• Opportunity to work at a globally recognized business school.
• Supportive, inclusive workplace culture.