Digital Marketing & SEO Specialist (Remote)

About the role

We are looking for a Digital Marketing & SEO Specialist to join our award‑winning marcom agency remotely. You will act as the technical architect of organic growth, turning data‑driven insights into SEO and AEO/GEO strategies that drive authority and ROI for our healthcare technology and life‑sciences clients.

Key responsibilities

• Conduct advanced keyword research focused on search intent, semantic relevance and emerging AEO/GEO opportunities.
• Design and implement topic‑cluster and pillar page architectures to build deep topical authority.
• Monitor backlink profiles, Domain Rating and identify authority gaps to support off‑site strategies.
• Manage the full lifecycle of SEO topic planning, from research through post‑publish performance analysis.
• Create detailed, technically‑optimized article outlines for the writing team.
• Perform comprehensive SEO audits and recommend on‑site improvements.
• Lead the transition from traditional SEO to AI‑driven AEO/GEO search models.
• Support link‑building, guest posting, digital PR and journalist outreach initiatives.
• Contribute to social media and content distribution efforts, including LinkedIn management.

Required profile

• Strong commitment to data integrity and analytical rigor.
• Proactive attitude with a passion for the evolution of search technology.
• Ability to translate complex analytics into clear, actionable roadmaps for project teams.
• Excellent communication skills and confidence in demonstrating ROI.

Required skills

• SEO strategy and implementation.
• Advanced keyword research and topic clustering.
• Backlink analysis and Domain Rating assessment.
• Link‑building, guest posting and digital PR.
• Content outlining for AI‑driven search engines.