Digital Marketing Manager – Strategy, Content & E‑commerce

About the role

We are looking for a Digital Marketing Manager to lead our online strategy, create compelling content, and drive e‑commerce growth for TRIBU and its JACKALOPE brand. The role combines strategic planning, social media management, advertising, SEO, and website optimisation in a fast‑paced action‑sports environment.

Key responsibilities

• Collaborate on the development and implementation of TRIBU’s digital marketing and communications strategies.
• Plan, create, and publish content across digital platforms, maintaining editorial calendars for social media, newsletters, and websites.
• Manage and engage online communities on Instagram, Facebook, LinkedIn, TikTok, and YouTube, including content creation, scheduling, moderation, and community interaction.
• Produce photo and video assets using Adobe Photoshop, Lightroom, and Premiere Pro.
• Maintain and optimise the TRIBU and JACKALOPE websites on Shopify and WordPress, focusing on SEO and user experience.
• Plan, launch, manage, and optimise digital advertising campaigns on Google Ads, Meta, and YouTube.
• Support e‑commerce initiatives by managing product listings, promotions, and online store updates.
• Monitor KPIs, analyse campaign performance, website traffic, and online sales, providing recommendations for continuous improvement.
• Participate in live digital coverage of events and festivals across multiple platforms.
• Stay current with digital marketing trends, especially within the action‑sports, outdoor recreation, and urban culture sectors.
• Collaborate with graphic designers, photographers, videographers, partners, athletes, agencies, and translators.
• Assist in preparing presentations, performance reports, and strategic recommendations.
• Support marketing operations before, during, and after events.

Required profile

• Master’s degree in Marketing, Communications, Digital Media or a related field.
• Minimum three years of professional experience in digital marketing, communications or content marketing.
• Proven experience managing websites on WordPress and Shopify.
• Hands‑on experience with digital advertising on Google Ads and Meta platforms.
• Strong understanding of SEO principles and digital performance analytics tools.
• Experience in content creation, photography, video editing and proficiency with Adobe Creative Suite.
• Excellent writing, communication and organisational skills.
• Fluent in both French and English (spoken and written); Spanish is a plus.
• Familiarity with HubSpot or other CRM platforms is an asset.
• Passion for action sports, outdoor recreation and urban culture.
• Ability to manage multiple projects in a fast‑paced environment.

Required skills

• Adobe Photoshop
• Adobe Lightroom
• Adobe Premiere Pro
• Shopify
• WordPress
• Google Ads
• Meta Ads (Facebook/Instagram)
• Search Engine Optimization (SEO)
• HubSpot (optional)