Content Marketing Specialist

About the role

Vention is looking for a Content Marketing Specialist to strengthen its brand presence and drive demand across the manufacturing and industrial automation ecosystem. You will create a wide range of B2B content that explains complex automation technologies and showcases their business impact.

Key responsibilities

• Execute the content roadmap for product launches, campaigns, and market development initiatives.
• Write clear, engaging copy for blogs, web pages, landing pages, email campaigns, whitepapers, eBooks, buyer’s guides, case studies, webinar decks, and event collateral.
• Translate technical concepts into accessible narratives for engineers, manufacturing professionals, and business decision‑makers.
• Collaborate with product marketing, engineering, sales, and demand‑generation teams to ensure accuracy and impact.
• Support campaign launches by creating assets for web, email, social media, and events.
• Maintain brand voice, messaging guidelines, and audience relevance across all content.
• Optimize existing content for engagement, SEO performance, and conversion.
• Maintain content assets in the CMS and track performance metrics to inform future improvements.

Required profile

• Strong writing ability with experience producing B2B technical content.
• Comfort with translating complex industrial automation topics for diverse audiences.
• Collaborative mindset to work with cross‑functional teams.

Required skills

• CMS
• SEO