Associate Brand Manager

About the role

The Associate Brand Manager will support the Consumer Brands team, overseeing soft goods such as clothing, outerwear, accessories and related hardgoods. This role offers hands‑on experience in brand strategy, product launches and business growth.

Key responsibilities

• Develop and execute annual and multi‑year brand plans with financial targets.
• Lead brand strategy, architecture, business planning and financial reporting.
• Drive product and packaging innovation, commercialization and new product launches.
• Plan brand communications, promotions and align with system‑wide initiatives.
• Collaborate across functions to ensure brand governance and stewardship.

Required profile

• Post‑secondary education in business or a related field.
• 3‑5 years of brand, marketing or category management experience, preferably with a Tier 1 packaged‑goods or mass‑retailer organization.
• Strong business acumen with P&L and financial case experience.
• Data‑driven analytical thinking and ability to assess risk and opportunities.
• Project‑management experience and proven stakeholder influence.
• Excellent interpersonal and relationship‑building skills.

Required skills

What we offer

• Comprehensive benefits and retirement programs.
• Performance incentives and continuing education programs.
• Well‑being perks, career growth opportunities and product discounts.