Territory Sales Manager, On-Premise – Vancouver/Burnaby

About the role

Breakthru Beverage Canada is seeking a Territory Sales Manager to lead on‑premise sales in the Vancouver/Burnaby area. You will be responsible for driving volume, market share and brand equity for a portfolio of premium wine and spirit brands.

Key responsibilities

• Manage territory coverage to ensure excellent execution of sales plans.
• Plan daily, weekly and quarterly activities to meet quota and distribution objectives.
• Maintain and grow existing volume and distribution by building long‑term relationships with on‑premise and off‑premise accounts.
• Conduct product tastings and education sessions for customers.
• Execute sales calls using the company’s Structured Call methodology.
• Report competitive activities and provide constructive suggestions.
• Prospect, qualify and onboard new accounts that fit the brand portfolio.
• Collaborate with supplier representatives and internal management to promote sales.
• Improve product marketability through shelf management, display positioning, concept selling and price‑point management.

Required profile

• Bachelor’s degree.
• Three or more years of selling experience in a Fast‑Moving Consumer Goods environment.
• Strong organizational, multi‑tasking and communication skills.
• Sound judgment, problem‑solving, negotiation and influencing abilities.
• Knowledge of wine & spirit sales, liquor board regulations and market trends.

Required skills

• Proficient Microsoft Office skills.