Social Media Specialist

About the role

DAVIDsTEA is seeking a Social Media Specialist to support its Content & Social Media Director in executing a comprehensive social media strategy across multiple platforms. The role involves creating and publishing engaging content that drives web traffic, brand awareness, and community interaction while aligning with broader marketing and sales objectives.

Key responsibilities

• Develop, maintain, and implement a social media calendar for all DAVIDsTEA platforms.
• Plan, create, and publish original images, video, and text content daily.
• Produce captivating product storytelling and educational content.
• Generate engaging video and UGC‑style content for each platform.
• Expand reach, attract new followers, and engage existing audiences.
• Monitor conversations, respond to consumer inquiries, and report on performance metrics.
• Capture high‑quality photo and video at events for real‑time social posts.
• Support influencer strategy and nurture relationships with key talent.
• Lead earned media lifecycle from brief to analysis.
• Coordinate with paid media and internal marketing teams for integrated campaigns.

Required profile

Required skills