Senior Marketing Program Specialist

About the role

Expedia Cruises, a retail travel business serving travelers through a network of more than 270 travel agencies and 7,500 Vacation Consultants, is looking for a Senior Marketing Program Specialist. You will lead partner marketing programs that help franchisees, agency leaders and Vacation Consultants run effective local marketing, and shape the tools, resources and practices that let local teams generate demand and get the most value from their marketing spend.

Key responsibilities

• Lead the strategy, development and continuous improvement of partner marketing programs for franchisees and Vacation Consultants.
• Build scalable frameworks, standards, toolkits, documentation, templates and playbooks for local digital, print, direct mail and in-store marketing.
• Serve as a marketing subject matter expert, driving awareness, adoption, training, communications, webinars and targeted support.
• Drive adoption of online marketing tools, support the consumer website and enable local promotions, offers, events, email, social media and direct mail.
• Partner with digital, CRM, web, social, events, creative and analytics teams to coordinate integrated local campaigns, including multi-store events and neighbourhood activations.
• Use performance data and partner feedback to measure effectiveness, recommend improvements and make partner marketing more efficient and scalable.
• Lead through influence, coach and mentor colleagues, and present recommendations to senior stakeholders.

Required profile

• Degree in Marketing, Communications, Business or a related field, or equivalent professional experience.
• Six or more years of progressive experience in consumer, retail, partner, franchise, field or client marketing at a strategic level.
• Experience supporting a large-scale retail, franchise, partner or distributed sales network, ideally enabling local operators, stores, agencies or field teams.
• Track record of leading cross-functional programs, developing scalable processes, coaching others and influencing senior stakeholders.
• Experience developing enablement programs, toolkits, training, communications and self-service resources.
• Experience leading or overseeing digital advertising, print, retail point-of-sale, direct mail, events and integrated local campaigns, including working with design teams.
• Strong understanding of partner or field marketing, including adoption, engagement, measurement, governance and ROI.

Required skills

• Comfortable with content management systems and platforms used for local campaign execution.
• Ability to use data and insights to prioritize activity and show business impact.
• Excellent written and verbal communication, strong organization and problem-solving, and ability to manage multiple priorities and deadlines.

What we offer

• Cash range of $73,000 to $102,500 in Vancouver, with potential to reach $117,000 based on sustained performance.
• Medical, dental and vision coverage, paid time off, Employee Assistance Program, wellness and travel reimbursement, travel discounts and IATAN membership.