Senior Manager, Web Strategy & AI Experience

About the role

AppDirect is a subscription commerce platform that powers millions of subscriptions worldwide. As Senior Manager of Web & AI Experience, you will craft compelling digital experiences for customers, partners and stakeholders, starting with the company website and its subsidiary brands. You will lead a small, agile web development team, embed AI into customer experiences and accelerate outputs with AI, using AppDirect's proprietary AI platform (devs.ai) and vibe-coding environments. The role is highly cross-functional, working with marketing, product, design and leadership.

Key responsibilities

• Own the strategy, roadmap and execution of the corporate website and key sales and marketing applications, aligned with business goals and measurable outcomes.
• Lead AI integration across workflows, identifying and implementing tools for development acceleration, content generation, prototyping and UX personalization.
• Drive LLM-aware content (AEO/GEO) and SEO strategy so content is discoverable by humans and AI systems.
• Manage and mentor a team of web developers, set performance standards and support professional development.
• Partner with design and UI teams to evolve the component library and design system, ensuring consistency, accessibility and responsiveness.
• Improve site performance through technical optimization, structured data, experimentation and conversion testing.

Required profile

• 5+ years leading web strategy or design, or digital product management, ideally in a B2B SaaS environment.
• Experience integrating AI tools into development or content workflows, including LLM-driven coding tools (e.g. Cursor, Lovable or devs.ai).
• Proven experience with technical SEO, performance optimization, structured data and LLM-aware content.
• Experience managing technical teams and driving cross-functional initiatives with product, design and marketing stakeholders.
• Strong communication skills and comfort with ambiguity and iterative ways of working.

Required skills

• React and Next.js
• Vibe-coding tools
• Database and CMS systems
• Technical SEO and performance optimization

The stated base salary range is $129,000-$161,000 CAD per year, which may change; permanent employees may also receive performance bonuses and social benefits.