Senior Associate, Product Strategy

About the role

Appnovation, an AI product company headquartered in Vancouver, is hiring a Senior Associate for its Product & Strategy practice. As an independent practitioner, you lead meaningful parts of engagements, owning requirements, backlogs, process maps, journeys and prioritisation, while connecting that work to the strategic context so the team builds what the client actually needs.

Key responsibilities

• Own detailed ticket writing and backlog translation for defined workstreams, producing requirements and stories teams can act on
• Translate stakeholder needs and strategic direction into requirements, user stories, process maps and backlog-ready artifacts
• Apply and adapt product and strategy frameworks such as customer journeys, service blueprints, prioritisation models and ecosystem maps
• Contribute to strategy engagements covering product strategy, customer experience, service design, transformation planning and research-led initiatives
• Contribute analysis and synthesis to strategic recommendations, and identify risks, gaps and dependencies proactively
• Support continuity from strategy through design, development and QA, and facilitate smaller working sessions and stakeholder clarifications
• Contribute to proposal or pitch support where relevant, use AI and visual tools to speed up work and expand creativity, and coach junior team members

Required profile

• 3-5 years of experience in product management, business analysis, strategy consulting, customer experience, service design or a closely related field
• Strong ownership of product documentation: requirements, user stories, acceptance criteria and process flows
• Experience applying frameworks to real product or client problems, adapting rather than copying
• Developing ability to connect product work to strategic context, and growing confidence in client-facing communication and facilitation
• Curiosity, a drive to keep learning and a track record of consistent delivery

Required skills

• Practical fluency with digital tools and AI-assisted ways of working
• Requirements writing, backlog management and process mapping

What we offer

• Hybrid working model
• Private medical insurance, dental plan and Registered Retirement Savings Plan
• Wellness allowance, ME days and Employee Assistance Programme
• Fertility and menopause leave
• Growth opportunities, exposure to high-profile clients and a diverse, inclusive culture