Search Engine Optimization (SEO) Specialist

About the role

This contract, hybrid position based in Winnipeg, MB, offers flexibility to work from home while collaborating closely with client teams. The SEO Specialist will drive day‑to‑day optimization efforts to improve organic visibility and traffic for a portfolio of client websites.

Key responsibilities

• Conduct comprehensive keyword research to inform content and technical strategies.
• Perform SEO audits and implement on‑page improvements across client sites.
• Monitor web analytics, identify trends, and recommend technical and content optimizations.
• Plan and execute ethical link‑building campaigns while maintaining high‑quality backlink profiles.
• Collaborate with content creators, marketers, and developers to align SEO tactics with broader campaigns.
• Prepare clear performance reports and actionable recommendations for clients.

Required profile

• Experience in digital marketing or agency environments.
• Post‑secondary education in Marketing, Communications, Business, or equivalent practical experience.
• Strong analytical, problem‑solving, and reporting abilities.
• Effective written and verbal communication skills.
• Must be located in Canada.

Required skills

• Keyword Research
• On‑Page SEO
• SEO Audits
• Web Analytics
• Link Building
• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs