Regional Vice President – Canada

About the role

Equativ is seeking a strategic and entrepreneurial leader to head its Canadian Demand Partnerships business. The Regional Vice President will drive revenue growth across agencies, brands, trading desks and emerging programmatic buyers while representing Equativ as a senior market ambassador.

Key responsibilities

• Own and expand revenue across the Canadian market, developing new business and deepening strategic partnerships.
• Define and execute a regional growth strategy aligned with North American objectives.
• Build and manage annual business plans, forecasts, pipeline expectations and performance metrics.
• Lead, mentor and develop the Canadian sales team, fostering a high‑performance culture.
• Oversee the Canadian P&L to meet revenue and profitability targets.
• Maintain senior relationships with agency holding companies, independent agencies and direct brands, advising on media strategy, supply‑path optimization, curation and performance.
• Represent Equativ at industry events, conferences and executive forums, providing market intelligence and competitive insights.
• Collaborate with Customer Success, Product, Supply, Operations and Marketing to support client retention and identify new partnership opportunities.

Required profile

• 10+ years of experience in digital advertising, adtech, programmatic media or martech.
• Deep executive relationships across Canadian agency holding companies, independent agencies and direct brands.
• Proven track record selling SSP, DSP, exchange, data, audience, measurement, retail media or programmatic solutions.
• Strong commercial leadership and ability to manage a regional P&L.

Required skills