Marketing Operations Specialist

About the role

We are looking for a highly organized, creative and digitally‑savvy execution wizard to join our Banff team as a Marketing Operations Specialist. Reporting to the Director of Media & Marketing, you will be the engine room of our marketing department, driving the tactical execution of digital campaigns and maintaining our extensive web presence across 17+ venues.

Key responsibilities

• Build, launch and optimise paid advertising campaigns on Meta Business Suite, TikTok Ads Manager, Google Ads, LinkedIn Ads and other platforms.
• Conduct creative and copy A/B testing, adjust bidding strategies, reallocate budgets and refresh ad creatives to prevent fatigue.
• Aggregate data from multiple sources to produce comprehensive wrap‑up reports.
• Perform routine website updates in Webflow, including seasonal content, offers, SEO/AEO/GEO metadata and venue event listings; create new pages as needed.
• Adopt and test emerging AI tools to streamline data transformation, visualisation and departmental workflows.
• Support brand teams with accurate, relevant content and keep media, reputation and partner operations organised across all brands.

Required profile

• Strong organisational and execution skills with a creative mindset.
• Experience managing digital marketing campaigns and analysing performance data.
• Comfortable collaborating daily with brand, operations, external contractors and key partners.
• Proactive attitude towards adopting new technologies and improving processes.

Required skills

• Meta Business Suite
• TikTok Ads Manager
• Google Ads
• LinkedIn Ads
• A/B testing
• Webflow
• SEO/AEO/GEO metadata management
• AI tools for workflow automation

What we offer

• Competitive base salary
• Flexible Monday‑Friday schedule
• $200 welcome gift card for any BHC venue
• 50% off food, wine & sake for you and a guest at all venues
• Training & development allowance
• Cell‑phone allowance
• Extended health benefits (premiums fully paid) after 3 months
• RRSP matching program after 3 months
• Short‑term & long‑term disability coverage after 3 months
• 3 weeks paid vacation + statutory holidays
• Paid community volunteer time