Marketing Advisor – Social Media

About the role

Air Canada is seeking a Marketing Advisor focused on Social Media to shape and amplify the brand’s presence across its digital channels. You will act as the voice of the airline online, engaging audiences, interpreting consumer sentiment, and delivering compelling content that drives loyalty and brand advocacy.

Key responsibilities

• Build and nurture communities for Air Canada, Air Canada Rouge, and Aeroplan on platforms such as Instagram, TikTok, Facebook, YouTube, and LinkedIn.
• Create and capture content that supports marketing campaigns and the ongoing social calendar.
• Support the development of annual social media strategies and priorities.
• Brief and guide internal creative teams to produce social assets aligned with brand objectives.
• Evaluate campaign briefs and recommend optimal approaches.
• Manage vendor relationships for social‑media‑related services.
• Identify collaboration opportunities with related Air Canada businesses (Vacations, Cargo, Jazz, Star Alliance).
• Serve as a subject‑matter expert and consultant to other business units, fostering cross‑functional cooperation.

Required profile

• Strong understanding of social media trends and audience behavior.
• Excellent written and verbal communication skills.
• Ability to work collaboratively across marketing, communications, and product teams.
• Proactive mindset with a knack for spotting innovative engagement opportunities.

Required skills

• Instagram
• TikTok
• Facebook
• YouTube
• LinkedIn