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Manager, B2B Marketing – Content & Integrated Campaigns

Mastercard · Toronto

🇬🇧 English

Description du poste

About the role

Mastercard Services is looking for a hands‑on B2B Marketing Manager to lead content creation and integrated campaign execution for data and analytics solutions. You will work with global executive and decision‑maker audiences, turning complex offerings into clear, compelling stories that drive awareness, engagement and pipeline growth.

Key responsibilities

  • Plan and execute integrated B2B campaigns across content, web, email, paid media, events and business‑development programs.
  • Collaborate with product marketing, demand generation, field marketing and business development to align campaigns with go‑to‑market priorities.
  • Develop full‑funnel content such as thought‑leadership pieces, whitepapers, reports and persona‑specific assets.
  • Translate complex data‑analytics solutions into clear narratives and audience‑specific messaging frameworks.
  • Build strong cross‑functional relationships to ensure seamless campaign delivery and measurement.

Required profile

  • Proven experience in B2B marketing, campaign management and content strategy.
  • Excellent communication skills with the ability to simplify technical concepts for executive audiences.
  • Strong collaboration skills and ability to work across multiple internal teams.
  • Results‑oriented mindset focused on driving awareness, engagement and pipeline impact.

Required skills

    What we offer

    • Opportunity to shape global marketing initiatives for a leading payments technology company.
    • Collaborative, inclusive work environment with access to industry‑leading data and analytics resources.

    Questions fréquentes

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    Mastercard

    Toronto