Industry Sales Specialist - Metalworking Fluids

About the role

Join BASF/Chemetall’s Surface Treatment business as an Industry Sales Specialist focused on Metalworking Fluids. This remote position covers North America and is responsible for driving growth of the full portfolio of metalworking fluid solutions across multiple sites and industries.

Key responsibilities

• Lead customer development strategy together with the Key Industry Sales Manager, including account segmentation, target setting and multi‑site growth planning.
• Own and support sales forecasting and pipeline accuracy, partnering with local sales teams and managing opportunities in Salesforce.
• Identify, qualify and advance up‑sell and cross‑sell opportunities across complex, multi‑location customer organizations using data‑driven insights.
• Prospect new customers and introduce new products and solutions.
• Monitor competitive activity, pricing and solution positioning; develop and execute competitive response strategies.
• Support negotiation, structuring and closing of complex sales agreements with strategic accounts.
• Coordinate commercial and technical approval processes, ensuring timely decisions across internal stakeholders.
• Act as the primary strategic liaison between assigned accounts and all Chemetall functions, building executive‑level relationships.

Required profile

• Proven experience in industrial sales, preferably within surface treatment or metalworking fluids.
• Strong ability to manage multi‑site accounts and drive systematic up‑selling and cross‑selling.
• Excellent analytical skills to use data for account insights and forecasting.
• Effective communication and negotiation skills with senior decision‑makers.

Required skills

• Salesforce

What we offer

• Opportunity to work remotely across North America while being part of a global leader in surface treatment.
• Access to a broad portfolio of innovative metalworking fluid technologies.
• Collaborative environment with strong technical and commercial support.