Go-to-Market Lead

About the role

Reflow is building a workforce and workflow intelligence platform and needs a leader to turn early partner interest into repeatable growth. You will own the go‑to‑market engine, shaping strategy, execution and the entire customer journey.

Key responsibilities

• Define and execute the go‑to‑market strategy across segments, channels and pricing.
• Build and refine sales and onboarding funnels to shorten time‑to‑value.
• Drive expansion, retention and revenue growth through structured customer journeys and success programs.
• Partner with founders on positioning, messaging and category creation.
• Run experiments across outbound, inbound and partner‑led motions to find scalable tactics.
• Develop and own the GTM playbook, from ICPs to touchpoints, metrics and processes.
• Collaborate with product and engineering to translate market feedback into roadmap priorities.
• Hire and lead future GTM roles (CS, sales, marketing) as the organization scales.

Required profile

• Proven operator in GTM, sales or growth at an early‑stage company.
• Experience in B2B or enterprise software, especially data, analytics, productivity or workforce solutions.
• Strategic and analytical mindset with ability to break down funnel performance quickly.
• Comfortable both closing deals and shaping high‑level GTM strategy.
• Sharp communicator who can translate complex product value into clear messaging.
• Entrepreneurial, having thrived as a founder, first hire or in chaotic environments.

What we offer

• Competitive compensation aligned with market rates.
• Flexible setup – contract or full‑time – to match your preferred working style.
• Direct influence on product and market direction by working closely with the founders.