Expansion Manager

About the role

The Expansion Manager will lead sustainable growth for H&M's Canadian sales market. Reporting to the General Manager, Canada, this hybrid position is based in Toronto and focuses on expansion strategy, portfolio management, and investment planning.

Key responsibilities

• Lead the expansion function and create conditions for high performance across teams.
• Develop and execute the market expansion and portfolio management plan aligned with global brand direction.
• Drive sales productivity, profitability, cost control, and sustainability targets.
• Review CAPEX budget allocations and adapt project portfolios as needed.
• Conduct catchment‑area analysis to shape commercial input for the portfolio strategy.
• Oversee project management for key cities and ensure alignment with the global Omni Store Operating Model.
• Co‑lead expansion audits and manage external partners in compliance with legal and ethical standards.

Required profile

• Proven leadership experience in retail expansion or similar growth functions.
• Strong talent‑management capabilities with a focus on diversity and future‑ready teams.
• Excellent cross‑functional collaboration and communication skills.
• Ability to translate strategic vision into actionable retail‑space plans.

Required skills

• Project management and portfolio oversight.
• CAPEX budgeting and financial analysis.
• Catchment‑area and market demand analysis.
• Implementation of omni‑channel retail models.