District Sales Manager - Convenience Channel

About the role

The District Sales Manager for the Convenience Channel drives sales growth and leads business development across an assigned district. Reporting to senior leadership, the role combines strategic planning with hands‑on leadership of Business Development Representatives to achieve revenue targets and strengthen brand presence.

Key responsibilities

• Execute sales strategies to meet district targets and increase revenue.
• Analyze market trends and competitor activity to identify opportunities.
• Lead, coach, and develop the sales team, providing feedback and training.
• Build and manage relationships with key accounts, distributors, and retail partners.
• Monitor performance data and use insights to optimise results.
• Collaborate cross‑functionally on promotions, product availability, and financial goals.
• Manage budgets and oversee data tracking for decision‑making.

Required profile

• Proven success in sales management with a track record of meeting revenue targets.
• Strong leadership experience developing and motivating teams.
• Excellent relationship‑building and negotiation abilities.
• Data‑driven mindset with ability to analyse performance and market trends.
• Effective communication and presentation skills.
• Solid understanding of the beverage alcohol industry, including regulations.

What we offer

• Competitive salary range $98,400‑$116,800 CAD per year.
• Starting bonus up to $24,600 CAD, with potential long‑term incentive awards.
• Comprehensive health benefits, retirement plan with company matching, and parental‑leave support.
• Annual allocation of beer and beyond‑beer products for employees.