Director of Marketing Operations

About the role

Insight Global is partnering with a leading financial institution to find a Director of Marketing Operations. This 12‑month contract role will lead a high‑impact marketing technology team, ensuring platform stability, driving data integration, and supporting campaign execution.

Key responsibilities

• Oversee maintenance of all marketing platforms to prevent outages or disruptions.
• Lead data integration initiatives into Salesforce Data Cloud (CDP), onboarding new data sources such as credit, deposit, and lending data.
• Support the development of audience segmentation and campaign sizing using integrated data.
• Manage and optimise marketing processes, including hands‑on channel execution and operational workflows.
• Provide leadership to a team of 8–10 consultants and senior managers.
• Collaborate with cross‑functional stakeholders across marketing, data, and technology teams.

Required profile

• 8–10 years of experience in marketing technology, data, or a related field.
• 5+ years of leadership experience (does not need to be at director level).
• Strong technical expertise in Salesforce Marketing Cloud and Salesforce Data Cloud (CDP).
• Solid understanding of data flows and integrations within a Martech environment.
• Proven ability to lead teams and work cross‑functionally with multiple stakeholders.

Required skills

• Salesforce Marketing Cloud
• Salesforce Data Cloud (CDP)
• Unica (nice to have)

What we offer

• Hybrid work model (1‑2 days on‑site in Toronto).
• Competitive hourly rate of $71‑$84 CAD.
• Opportunity to influence marketing technology strategy at a top financial institution.