Digital Marketing Specialist – Hybrid (Toronto)

About the role

We are seeking a Digital Marketing Specialist to join the ALS Society of Canada’s Marketing, Strategic Communications, and Knowledge Exchange team. This hybrid position (two days onsite at our Toronto office) will lead integrated campaigns that support fundraising, community services, research, and advocacy initiatives.

Key responsibilities

• Plan and execute organization‑wide and event‑specific digital marketing initiatives in collaboration with Fund Development, Community Services, Research, Advocacy and Donor Services teams.
• Own the email marketing program: write copy, configure campaigns, conduct A/B tests, schedule deployments, and produce performance reports.
• Develop and manage integrated marketing campaigns across email, social, web and paid channels, ensuring brand consistency.
• Analyze campaign data, generate insights and recommend optimisation strategies.
• Maintain the ALS Canada brand guidelines and ensure all digital assets align with them.

Required profile

• Resourceful self‑starter with strong attention to detail.
• Passionate about the mission to improve the lives of people living with ALS.
• Excellent written communication and ability to work collaboratively across departments.

Required skills

• Email marketing
• A/B testing
• Analytics and reporting

What we offer

• Competitive salary $58,000‑$63,000 CAD per year.
• Comprehensive benefits package.
• Opportunity to make a meaningful impact in a respected charitable organization.