Data Analyst, SMB Self-Serve

About the role

Lyft is seeking a Data Analyst to join the Self‑Serve team, the fastest‑growing segment of Lyft’s B2B portfolio serving small and mid‑size businesses across North America. In this hands‑on position you will turn product and customer data into actionable insights that shape strategy and drive growth.

Key responsibilities

• Produce high‑impact analyses on Self‑Serve performance to inform product and go‑to‑market strategy.
• Own the acquisition‑to‑engagement funnel, building dashboards and datasets for real‑time product health visibility.
• Define core metrics and ensure consistent reporting across dashboards, reports and tools.
• Partner with Product and Engineering to validate instrumentation, surface data gaps and resolve data‑quality issues.
• Transform recurring reporting into reusable, durable datasets and automate workflows where possible.
• Conduct deep‑dive analyses, design experiments, and establish conversion baselines.
• Collaborate with Data Science, Marketing and other stakeholders to influence strategy.
• Translate insights into clear narratives for senior leadership and non‑technical audiences.

Required profile

• Degree or equivalent experience in analytics, statistics, economics, computer science or a quantitative field.
• 3+ years of experience in data analytics or business intelligence, preferably in product, growth or B2B environments.
• Strong analytical rigor and ability to build reusable data foundations.

Required skills

• Proficiency in SQL for writing structured and efficient queries on large datasets.