Creative Director, Head of Internal Agency

About the role

EQ Bank is building an internal creative studio that operates like a modern brand agency. As Creative Director and Head of the Internal Agency you will set the creative vision and ensure every piece of work – from product stories to social posts and internal presentations – feels distinctive and aligned with the challenger‑bank brand. You will lead the ideas, craft, people and processes that turn business priorities into compelling creative output.

Key responsibilities

• Define the creative vision, taste level and quality standards for the Internal Agency and Media Studio.
• Lead concept development, art direction, copy direction and design across product marketing, owned channels, social, editorial, presentations and partner materials.
• Translate business and brand priorities into clear briefs, creative territories, messaging systems and visual directions.
• Review and approve major internal studio work before it reaches senior stakeholders or public‑facing channels.
• Build and evolve reusable creative systems, content formats and presentation approaches to ensure consistency and personality.
• Design the studio operating model – intake, prioritization, brief creation, reviews, approvals and asset management – to deliver high‑quality work at speed.
• Partner with Brand Strategy, external agencies and cross‑functional teams to maintain creative consistency and support product launches, internal initiatives and sponsorships.

Required profile

• University degree or college diploma in design, advertising, communications, marketing, media, journalism or a related field.
• At least 10 years of progressive experience in in‑house creative leadership or integrated marketing roles.
• Minimum 4 years of experience leading creative teams, freelancers or production partners; people‑management experience preferred.
• Strong portfolio demonstrating conceptual leadership, craft judgment and impact on brand or business outcomes.

Required skills

• Advanced knowledge of brand identity, design systems, copywriting, art direction and creative strategy.
• Expertise in content strategy, editorial, social and product‑marketing creative.
• Proficiency in presentation design and production workflows.
• Working knowledge of creative operations – intake, prioritization, resource planning, asset management and quality assurance.