Business Development Representative

About the role

Forma.ai is a Series B startup that transforms sales compensation design and management. As a Business Development Representative you will generate new pipeline, work closely with sales and marketing, and engage senior decision‑makers across target accounts.

Key responsibilities

• Research target accounts and identify key stakeholders in Sales, Revenue Operations, HR, and Finance.
• Execute personalized outbound outreach via email, phone, LinkedIn, and other channels.
• Test and iterate messaging, sequences, and tactics to improve engagement.
• Qualify prospects to understand priorities, challenges, and fit for Forma.ai.
• Book qualified meetings and create pipeline for Account Executives.
• Use CRM and sales engagement tools to track activity and stay organized.
• Partner with Account Executives on messaging and outreach for target accounts.
• Follow up on inbound leads, event attendees, and marketing‑generated prospects.

Required profile

• 1–2 years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS.
• Proven track record of engaging, qualifying, and generating sales opportunities.
• Experience communicating with senior leaders at large organizations.
• Experience with high‑ACV deals and long sales cycles.
• Expertise in account‑based strategies and highly personalized outreach.
• Ability to scale outreach while maintaining high‑quality touch.
• Strong collaboration skills working with GTM leadership.
• Comfortable using CRM, analytics, and engagement tools to manage top‑of‑funnel activities.

What we offer

• Base salary of $60,000 CAD with OTE up to $90,000 CAD.
• Employee stock ownership plan participation.
• Comprehensive health benefits including medical, dental, vision, disability, life insurance and paid parental leave.
• $750 yearly training stipend for learning and development.
• Opportunities for rapid career growth as an individual contributor or future people leader.
• Company values that emphasize teamwork, precision, relentless improvement, and customer obsession.