Adobe Journey Optimizer & Experience Platform Practitioner

About the role

Accenture Song is seeking an experienced Adobe Journey Optimizer (AJO) Developer to design, develop, and implement personalized customer journeys using Adobe Journey Optimizer and Adobe Experience Platform. The role blends technical expertise with collaboration across marketing, business, and technical teams to deliver impactful cross‑channel experiences.

Key responsibilities

• Design, configure, and develop customer journeys, campaigns, and decisioning logic within Adobe Journey Optimizer.
• Collaborate with marketing, business, and technical teams to translate requirements into personalized cross‑channel experiences (Email, Push, In‑App, SMS, etc.).
• Integrate AJO with Adobe Experience Platform, including Real‑Time CDP, Decisioning, and Offer Management.
• Implement and optimize audience segmentation, triggers, and event‑based journeys using AJO and AEP data.
• Develop and maintain personalization logic using JSON, Jinja, and AEP schema.
• Work with APIs, SDKs, and connectors for data ingestion and outbound activation.
• Ensure campaigns comply with privacy regulations (GDPR, CCPA, CASL) and organizational data governance policies.
• Collaborate with QA and testing teams to validate journey performance and troubleshoot issues.
• Monitor, analyze, and optimize journey performance metrics to drive continuous improvement.

Required profile

• Minimum of 3 years of hands‑on experience with Adobe Journey Optimizer and Adobe Experience Platform.
• Strong understanding of customer data platforms, event‑based triggers, and identity resolution.
• Experience with personalization scripting (Jinja, JSON; JavaScript/AMPscript a plus).
• Familiarity with email/SMS/push campaign execution and best practices.
• Knowledge of data modeling, XDM schemas, and segment definitions in AEP.
• Understanding of APIs, data flows, and integrations with external systems.
• Ability to troubleshoot campaign and journey performance issues.
• Strong collaboration and communication skills with both technical and non‑technical stakeholders.
• Experience with Adobe’s SDKs and Data Collection technologies.
• High school diploma or GED required; English proficiency required.

Required skills

• Adobe Journey Optimizer (AJO)
• Adobe Experience Platform (AEP/RTCDP)
• JSON
• Jinja
• API integration
• Data modeling / XDM schemas
• Adobe SDKs