Web Analytics and Digital Marketing Manager

About the role

Loblaw Companies Limited is seeking a Web Analytics and Digital Marketing Manager to lead its digital acquisition strategy across Canada. You will shape the vision for paid and organic channels, drive performance improvements, and ensure data‑driven decision making throughout the organization.

Key responsibilities

• Define and execute an integrated paid and organic acquisition strategy using advanced analytics and historical performance data.
• Oversee paid prospecting and remarketing programs on Google, Meta, LinkedIn, and Microsoft Ads, aligning them with go‑to‑market plans.
• Manage the marketing technology stack, ensuring seamless integration, accurate tracking, and reliable attribution.
• Lead technical SEO, content strategy, on‑page optimization, and authority‑building initiatives to grow organic traffic.
• Act as the primary liaison between business stakeholders, internal media teams, and external agencies, providing strategic guidance and performance monitoring.
• Stay current on emerging trends such as Generative Engine Optimization (GEO) and incorporate relevant innovations into the roadmap.

Required profile

• Proven experience leading digital marketing programs in a large, multi‑brand environment.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication skills for cross‑functional collaboration.

Required skills

• Google Analytics 4 (GA4)
• Google Ads
• Meta Ads
• LinkedIn Ads
• Microsoft Ads
• Technical SEO
• Content strategy
• On‑page optimization
• Marketing technology stack management