General Manager - Marketing and Ecommerce Growth

About the role

HoopStars, a Toronto‑based youth basketball business, is seeking a hands‑on General Manager to drive marketing, ecommerce and profitable growth. The role splits time between running HoopStars and building the parent company’s marketing team across multiple brands, with remote work from LATAM and Toronto‑hour collaboration.

Key responsibilities

• Own HoopStars’ business plan, budget, revenue, profitability and cash forecasts.
• Lead sales and operations to ensure programmes, coaches, venues and service quality meet demand.
• Drive digital growth by improving paid search, social, creative assets, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Define, recruit and manage the parent marketing team, including specialists, contractors or agencies.
• Establish commercial discipline by linking campaign performance to paying customers, repeat enrollment and contribution profit.
• Inspect advertising accounts, diagnose funnel problems and launch improvements while building a scalable execution team.

Required profile

• Proven track record building ecommerce or consumer‑brand growth, with responsibility for paid acquisition, conversion and retention.
• Experience managing budgets, pricing, margins, staffing and profitability beyond a marketing budget.
• Demonstrated ability to hire and lead marketers, creatives, agencies or other specialists.
• Strong professional English and effective remote leadership skills.
• Experience in youth sports, education, fitness or multi‑location services is a plus.

What we offer

• Competitive compensation commensurate with experience, with equity opportunity subject to agreed terms.
• Fully remote work from LATAM, aligned with Toronto working hours.
• Potential future relocation to the US or Canada by mutual agreement.
• Support from the parent company in bookkeeping, HR, IT, website and local customer‑service management.