General Manager - Marketing and Ecommerce Growth

About the role

HoopStars, a Toronto‑based youth basketball business, is seeking a hands‑on General Manager with deep expertise in marketing, ecommerce and profitable growth. The role is remote within LATAM, working on Toronto hours, and will split time between running HoopStars and building the parent company’s marketing team.

Key responsibilities

• Own HoopStars’ business plan, budget, revenue, profitability and cash forecasts while leading sales and operations.
• Drive digital growth by improving paid search, social, creative assets, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Define, recruit and manage the parent company’s marketing team across multiple brands, including specialists, contractors and agencies.
• Establish commercial discipline by linking campaign performance to paying customers, repeat enrollment and contribution profit.
• Inspect advertising accounts, diagnose funnel issues and launch improvements while building a self‑sufficient execution team.
• Collaborate with the parent company’s bookkeeping, HR, IT and local manager for customer service and day‑to‑day sales support.

Required profile

• Proven experience building an ecommerce business, leading growth for a consumer brand, or running a digital agency with operating responsibility.
• Demonstrated results in paid acquisition, conversion and retention, with commercial responsibility beyond a marketing budget.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service‑oriented business with real delivery capacity.
• Strong professional English and effective remote leadership skills.
• Experience in youth sports, education, fitness, memberships or multi‑location services is a plus.

What we offer

• Compensation commensurate with experience and qualifications.
• Remote work from LATAM with Toronto‑hours collaboration.
• Equity opportunity subject to agreed terms.
• Potential future relocation to the US or Canada by mutual agreement.
• Support from the parent company (bookkeeping, HR, IT, website, local manager).
• Opportunity to build and lead a business and a marketing team.