Senior Content Writer

About the role

Publicis, an omni-channel communications agency with over 600 employees across its Canadian operations, is looking for a Senior Content Writer in Toronto. The role creates original creative concepts that give clients an outsized share of social attention, working with social strategists, community engagement leads, creatives and social producers. It covers both proactive and reactive content opportunities driven by real-time culture.

Key responsibilities

• Lead concepting for social posts and opportunities, supported by social strategists, content creators and creative directors
• Partner with Social Content Creators and Social Producers to execute approved concepts
• Craft entertaining, brand-consistent content and accompanying post copy
• Proactively seek opportunities for brands to join conversations, such as through comments or video responses
• Identify larger creative opportunities beyond single posts and work with Creative Directors to bring them to life
• Weigh in on trends and advise on brand relevance and safety
• Use insights from content reporting to improve future creative
• Communicate with clients, internal teams and partners, complete ad-hoc tasks and take feedback constructively
• Work occasional evenings, weekends and holidays to support client needs

Required profile

• 5+ years in a creative role (or equivalent)
• Creative portfolio of content created for brands
• Strong writing background and clear, simple communication
• Comfort presenting ideas to senior agency and client stakeholders, with the ability to pivot ideas in real time
• Curious, creatively driven, action-oriented and committed to high-quality work

Required skills

• Deep knowledge of social platforms and how to use them
• Experience with key digital platforms such as Meta, TikTok, YouTube, Pinterest, Snapchat and Twitter

The salary range is CAD 80,000 to 85,000 per year, depending on experience, knowledge, skills and certifications. Candidates with a degree in creative industries or a related field are considered.