SEO Director (Remote, Canada)

About the role

We are seeking a creative leader to shape and execute a comprehensive search strategy for a retail and e‑commerce brand. As a senior member of the Marketing team, you will own the SEO vision and drive measurable growth across organic traffic, rankings, and revenue.

Key responsibilities

• Define and own a global SEO strategy covering technical, on‑page, off‑page, local, international and AI‑driven tactics.
• Translate SEO initiatives into KPIs (traffic, rankings, conversion, revenue) and report results to stakeholders.
• Build, mentor and scale a cross‑border SEO team, integrating SEO into content, design, engineering and analytics workflows.
• Architect crawl management, indexation, robots.txt, sitemap, canonicalization, hreflang, structured data, server‑side and dynamic rendering.
• Conduct server‑log analysis, optimise Core Web Vitals and manage performance during migrations and headless commerce transformations.
• Leverage enterprise tools (Botify, OnCrawl, Screaming Frog, BrightEdge, Ahrefs, SEMrush) and embed SEO checks into CI/CD pipelines.
• Develop AI‑driven programmatic SEO frameworks, keyword clustering, predictive ranking and generative‑AI content solutions.
• Extend SEO to SERP features, video, app‑store optimisation and collaborate with Paid Search, CRM and Affiliate teams.

Required profile

• Proven leadership experience in SEO for large retail/e‑commerce brands.
• Strong analytical mindset with ability to define and track performance metrics.
• Experience scaling multi‑regional SEO teams and aligning SEO with broader marketing and engineering initiatives.

Required skills

• Botify, OnCrawl, Screaming Frog, BrightEdge, Ahrefs, SEMrush
• Technical SEO: crawl management, robots.txt, sitemap, canonicalization, hreflang, structured data
• Server‑side rendering, dynamic rendering, server‑log analysis
• Core Web Vitals optimisation, CDNs, image compression, preloading, critical CSS, lazy loading, edge caching
• CI/CD integration, AI/ML models, keyword clustering, LLM‑based content automation
• Platform experience: Shopify, Magento, WooCommerce/WordPress