Digital Marketing Manager – PPC

About the role

We are seeking a Digital Marketing Manager with a strong focus on Pay‑Per‑Click (PPC) to lead end‑to‑end paid search initiatives for our North American clients. The role combines strategic planning, data‑driven optimisation and direct client partnership to deliver measurable growth.

Key responsibilities

• Manage SEM and PPC campaigns across Google Ads, Meta and Microsoft Ads.
• Develop and execute performance strategies based on data analysis.
• Own client relationships across North America and act as the primary point of contact.
• Oversee tagging, tracking and pixel implementation to ensure accurate data collection.
• Maintain data integrity across GA4, GTM, CRM and ad platforms.
• Analyse performance results and present strategic recommendations.
• Coach and support junior team members.
• Maintain QA processes and comprehensive campaign documentation.

Required profile

• 6+ years of agency or media experience, including 3+ years hands‑on PPC.
• Multichannel paid‑media expertise.
• Strong analytical and data‑interpretation abilities.
• Experience with tracking, attribution and performance reporting.
• Authorized to work in Canada.
• Bachelor’s degree preferred.

Required skills

• Google Ads
• Meta Ads
• Microsoft Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• CRM platforms
• Tagging, tracking and pixel implementation
• Data analysis
• Performance attribution

What we offer

• Collaborative, high‑performance environment with international exposure.
• Strong growth potential and career development.
• Hybrid work model – four days onsite in Toronto.